New Technical Sales Manager supports West Midlands manufacturing

M.A. Ford Europe has appointed Steve White as Technical Sales Manager to extend the company’s sales, product applications and support services to its growing customer base in the West Midlands.

A qualified engineer with more than 35 years experience in the aerospace and automotive sectors, along with general engineering, sub-contract manufacture and fabrication, Steve joins M.A. Ford Europe from Alpha-Sam PPE Recycling where his accounts included Amazon; JLR; London Underground and several local authorities.

His career began as Marston Aerospace as a CNC cell leader and then joined Cromwell Holdings as a sales engineer in 1988. Steve then went on to hold several sales management positions and was aerospace national key accounts manager with the responsibility for the UK, France, Poland, Indonesia, Singapore and India, prior to leaving the company in 2015.

Steve’s role at M.A. Ford encompasses all aspects of the company’s high performance tooling and application engineering, as well as its broader range of integrated manufacturing solutions, which include Rego-Fix powRgrip tool holding, HSM tool path optimisation software and cutting force measurement & analysis.

Stephen James, MA. Ford Europe’s Sales Director, explained: “We have continued to grow across the UK and Europe in recent years, so to ensure it is maintained we have made significant investments across the business in manufacturing technology and support systems, as well as in high quality people, such as Steve.”

He added: “It’s vital that we continue to innovate and enhance our offer to our customers and the market place in general, so Steve’s skills and experience extend these capabilities and we’re delighted to have him on board.”